Many may associate the name Elon Hughes with gourmet pastries and her logo, however, few may know the ingredients it took to create Sweets by Elon. Six years ago, during nap time at her daycare facility, Elon found herself with a bit of spare time and a sweet tooth. Without any culinary experience, she took to baking the old fashioned way–through a little trial & error. As time progressed, so did her skills. Starting out, Hughes made all of her pastries with love and gave them away with twice as much. Her treats began to gain popularity with her closest friends and family members and it was then, with their persistence, that Sweets by Elon came to fruition.
Today, Elon specializes in the crafting of a variety of gourmet desserts including cakes, puddings, truffles, cupcakes, chocolate dipped fruit, cheesecake stuffed strawberries and much more. The dessert that Elon feels is the most rewarding is her pound cake. It is the recipe she knows off the top of her head. When you can create a dessert with your eyes closed, you have mastered your craft. Without a doubt, the pound cake can be done in a day and baked to perfection with love. Elon jokes that her grandmother used to accuse her of stealing her recipes because her pound cakes are so good.
Through her work, Elon’s goal has always been to not only fill tummies but to fill hearts too. Those who know her and have done business with her know that life would not be as sweet without Elon’s treats. Elon’s creativity drives her to always improve her craft and find that special something that sets her apart from the competition. Her company receives endless praise for the variety of treats she offers and she feels it’s all worth it when positive feedback or an excited referral comes to her door.
Sweets by Elon’s brand image brings determination to the company owner. “My business comes from referrals and repeat customers; I feel good when I put out a product they come back for.” A lot of her customers recognize her name or her logo and that solidifies her love and pride from owning her own business.
Sweets by Elon believes in using fresh ingredients and creating sweets that she can be truly proud of. If she receives requests for sweets too early, or can’t fit it into her schedule, she’ll turn away the customer. She strives to have the sweets as fresh and delicious as possible, and a cake sitting in a fridge for a few days just won’t do. Elon guarantees fresh quality ingredients and products. She will work until the wee hours in the morning during that 24-hour period if she can fit you in, but she will never sell a baked good she wouldn’t want to eat herself.
Before Elon invested in marketing materials at MCS Multimedia, her business consisted of mostly referrals. Since purchasing her website she has received an increase in customers who have found her online. She gets many inquiries about her fliers and her banner and she is always happy to refer MCS Multimedia. “If you need business cards, if you need a web site, this is who you go to, and I trust them.” Elon is truly excited when she can hold her finished marketing products; it gives her a wonderful sense of professionalism.
Today she receives the majority of her business through social media. MCS Multimedia created a Facebook banner for her business page, which gets a lot of attention. Elon is dedicated to posting her creations every day.
In the past, Elon used one of MCS’ competitors for her printing. She found it difficult to navigate their website and struggled with posting new images to her website. “It was cheap and it was something quick and easy to do, but it wasn’t always reliable.” Elon felt a weight lifted off her shoulders when she started working with MCS Multimedia. She no longer had to worry about updating her website every day and whether or not it looked professional and represented her company image properly.