Today we are subject to advertisements and logos everywhere. Jay Walker-Smith, President of the Marketing Firm Yankelovich says that we’ve gone from being exposed to about 500 ads a day back in the 1970’s to as many as 5,000 a day today. So how do we stand out from the crowd in such a densely populated business environment? At MCS Multimedia, we’ve had 71 years of advertising experience to figure it out and now we’d like to pass the knowledge on to you.   When you look at successful logos, the thing they all have in common is simplicity. They have 1 or 2 elements at the most. The shapes are usually well discernible and have great silhouette value. When designing your logo keep in mind that it has to translate from a large billboard or vehicle wrap while still being legible in a small format where it needs to fit on a business card, clothing tag, etc. At MCS Multimedia, we make sure that your logo will look great in black and white and in color. Let our experienced designers help you to achieve an attention grabbing logo that exudes your brand’s beliefs.   Chose 1 color and do so with consideration. Color sparks emotion, so what message are you trying to portray? Orange Friendly, Cheerful, Confidence, Affordability, creativity, drive, energy, enthusiasm and        youthfulness Yellow Optimism, clarity, warmth, Attention, caution, curiosity, happiness, positivity and playfulness Red Excitement, Youthful, Bold, Action, adventure, aggressiveness, happiness, love, passion, and strength Pink Appreciation, femininity, gentleness, gratitude, happiness, innocence, love, playfulness, romance, tranquility, and youthfulness Purple Creative, Imaginative, Wise, Royalty, Authority, femininity, luxury, wealth, mystery, romance, sophistication, and spirituality Blue Trust, Dependable, Strength, Authority, calmness, confidence, dignity, success, and tranquility Green Peaceful, Growth, Calmness, health and healing, luxury, wealth, nature, and tranquility Grey Balance, Neutral, Calm Black Mystery, simplicity, and tradition At MCS Multimedia, we’ve done countless research and tests to find out which colors are effective and what message they send to our clients. If you want a logo to properly represent your brand, color is one of the most important factors to consider during your designing process.   Avoid trends while considering the consistency of your brand. Everything you produce in the marketing world should have the same logo, color style, and feeling. From social media banners, websites, brochures, fliers, it doesn’t matter. The viewer should go from one advertisement to another while identifying your company seamlessly. At MCS Mutlimedia we understand the importance of relevance and timeless logos. You don’t want to become outdated in a year because you picked a certain color or style that was popular at the time.   It’s smart to check out how your competitors are advertising themselves, but it is equally important that you set yourself apart from them. What makes you different? Don’t copy them. Make sure your clients won’t mistake your competitors for your company. At MCS Multimedia, we ask the questions you need to answer in order to set your company apart from your competitors. We evaluate what you like, what you don’t like and what is working and not working about your brand. Over the years we have stream lined the process to make it easier for both ourselves and our clients.   Add something to your logo that makes it interesting. Make it memorable by adding an interesting element that sets it apart. For example, you wouldn’t remember Apple’s logo if it didn’t have the bite taken out of it. Let MCS Multimedia’s creative design team add an element of interest to your outdated logo and create a whole new one for you. We are a firm packed with creativity and innovative minds excited to create beautiful logos that aren’t just a great representation of your brand and company but are geared towards your demographic.     At the end of the day, you want a logo that can stand alone and still be recognized as YOUR brand. Don’t get overwhelmed by the process or intimidated by competition or big brands, because think about it before Apple was Apple it was Macintosh. We’ve given you the tools, now it’s time to do the ground work. If you need help creating your logo or wish to improve your current one please feel free to contact us! MCS Multimedia is here to help and we’ll be with you every step of the way! Let our experienced designers make the process easier for you. You can walk away knowing that your logo is professional, timeless and eye catching.